Halia Associates
web design

approach

clean design for focused viewing

  • most people do not read web pages
  • they scan them for words or phrases
  • keep flash to a minimum

clear communication of message

  • focus viewer on important information
  • use bullets
  • incorporate a few graphics

easy navigation for users

  • make the navigation easy and obvious
  • let users know where they are in the website
  • make links obvious

enhanced readability through typography

  • use suitable font families
  • increase letter spacing
  • add space between lines

maximum exposure through search engine optimization

  • add meta tags
  • code website appropriately
  • add information to social networks